Our Mission
We are a network of organizations from around the world who are committed to ensuring the world is better prepared for pandemic threats.
Our mission is to promote policies that save the most lives and protect livelihoods, both during this COVID-19 crisis and in future pandemics.
We will join forces with leaders around the globe from all sectors to ensure that the world will be better prepared for future pandemics, while ensuring an equitable response to COVID-19. We will also work with individuals to ensure they know how to protect themselves and their community. Our first campaign engages influencers and celebrities to help increase awareness and use of cloth face coverings in public, along with continuing other protective measures like social distancing and handwashing, to contribute to flattening the curve.
Our Approach
Drive Global Policy & Advocacy
Partner across our Network to drive a policy and advocacy agenda to make sure governments across the globe are accelerating an equitable response now and investing in pandemic preparedness post-COVID-19.
Amplify Communications Efforts
Be a hub for coordinated global communications efforts to support policies that will increase preparedness, and amplify consistent, accurate messaging to combat the ‘infodemic’ in the COVID-19 response.
Influence Behavior Change
Support partners working on the COVID-19 response by sharing and amplifying best practices around behavior change approaches, through a platform of tools and resources that can be adapted for use in specific country and community contexts.
Featured Campaign
Masking for a Friend
#MaskingForAFriend engages influencers and celebrities to help increase awareness and amplify consistent, accurate messaging to make sure people know how to protect themselves and others from COVID-19 by using homemade cloth face coverings.