We will join forces with leaders around the globe from all sectors to ensure that the world will be better prepared for future pandemics, while ensuring an equitable response to COVID-19. We will also work with individuals to ensure they know how to protect themselves and their community. Our first campaign engages influencers and celebrities to help increase awareness and use of cloth face coverings in public, along with continuing other protective measures like social distancing and handwashing, to contribute to flattening the curve.
With so much misinformation being spread, we are committed to sharing only fact-based information endorsed by leading public health officials to help people take care of themselves and their communities. Our mission is to promote policies that save the most lives and protect livelihoods, during this COVID-19 crisis,and in future pandemics.
#MaskingForAFriend engages influencers and celebrities to help increase awareness and amplify consistent, accurate messaging to make sure people know how to protect themselves and others from COVID-19 by using homemade cloth face coverings.