Every citizen plays a role in pandemic response.

What can we do now to protect ourselves and our families, and help stop the spread of COVID-19?

We live in a hyper-connected world. One where every action (and inaction) can profoundly affect the lives of those around us — from across the hall to across the hemispheres. No matter what action is asked of us–from hand washing to wearing masks to staying home–we will do it to help our families, our friends, our communities.

Our campaigns engage diverse partners and influencers to help increase awareness and use of masks in public, along with continuing other protective measures like vaccination, social distancing and handwashing, to contribute to stop the spread of COVID-19. 

Overcoming the ‘infodemic’

With so much misinformation being spread, we are committed to sharing only fact-based information endorsed by leading public health officials to help people take care of themselves and their communities. Our mission is to promote policies that save the most lives and protect livelihoods, during this COVID-19 crisis, and in future pandemics.

For Humankind

Featured Campaign

It’s Our Shot

It’s Our Shot engages trusted messengers, including influencers and celebrities to help those with questions about COVID-19 vaccination seek the facts and choose vaccination when they have access to a vaccine.