We live in a hyper-connected world. One where every action (and inaction) can profoundly affect the lives of those around us — from across the hall to across the hemispheres. No matter what action is asked of us – from hand washing to wearing masks to staying home – we will do it to help our families, our friends, our communities.
Our campaigns have engaged influencers to help increase awareness and use of masks in public, along with continuing other protective measures like social distancing and handwashing, to contribute to flattening the curve.
With so much misinformation being spread, we are committed to sharing only fact-based information endorsed by leading public health officials to help people take care of themselves and their communities. Our mission is to promote policies that save the most lives and protect livelihoods, during this COVID-19 crisis, and in future pandemics.
#MaskingForAFriend engages influencers and celebrities to help increase awareness and amplify consistent, accurate messaging to make sure people know how to protect themselves and others from COVID-19 by using homemade cloth face coverings.