Our work in South Africa

Partnering with rugby star, Siya Kolisi, leading NGOs and foundations

In South Africa food shortages and the inability to enact physical distancing is exacerbating COVID-19 response challenges. Official public health messages and recommendations are not always being received by the people who need them the most.

We’re partnering with Siya Kolisi, captain of South Africa’s rugby team and the Kolisi Foundation, founded by Siya and his wife Rachel, to launch #MaskingForAFriend in South Africa—calling on the public to wear cloth face coverings when outside their homes. Kolisi is joined by the Nelson Mandela Foundation, Ubuntu Pathways, Old Mutual, The Imbumba Foundation and Goodbye Malaria.

In April 2020, 500 food packages and 2,500 cloth face coverings from Goodbye Malaria were delivered to residents of Zwide township in the Eastern Cape Province.

  • The initial public campaign effort was followed by a six-month pilot effort (July – December) that engaged communities as active responders in the COVID-19 response. Implementation included:
  • Distribution of digital food vouchers to meet immediate identified needs around food security
    Targeted community engagement through informal food traders
  • Strategic research to co-generate data to amplify community voices.