A global movement to encourage continued masking to reach the end of the COVID-19 pandemic.
Pandemic Action Network is partnering up with the Africa Centres for Disease Control and Prevention (Africa CDC), the African Union, the World Health Organization, 3M, 50+ other organizations, and countless community leaders around the world to launch World Mask Week 2021 (July 12-18). In case you missed it, #WorldMaskWeek is a movement to encourage sustained mask-wearing to help bring us closer to ending the COVID-19 pandemic, especially for our most vulnerable community members as countries race to vaccinate their populations.
This year, World Mask Week comes as 2021’s pandemic-related deaths surpass those in 2020, variants spread and mutate daily, and a two-track pandemic has emerged — where some regions are up against the spread of variants and rising case numbers, while others with access to vaccines are lifting masking and other public health restrictions (albeit prematurely). On top of these barriers, we are also fighting against pandemic fatigue. We get it. People are tired and the COVID-19 pandemic represents compounding crises and hardship at every level. However, the simple act of covering your face through proper masking could mean protecting your loved ones and yourself as the pandemic persists.
We know that mask-wearing can reduce the spread of COVID-19. While COVID-19 vaccines help prevent serious illness and death, the extent to which vaccines keep us safe from being infected and passing the virus to others is still emerging. We need to take care of each other and stay focused on what keeps us safe. Masking in public, in combination with handwashing and physical distancing, is still one of the best ways we can protect ourselves and others against COVID-19.
World Mask Week is a time for individuals and organizations alike to rally behind the continued importance of wearing a mask. An act as simple as posting a statement, a photo, or a video with your favorite mask and tagging #ThanksforMasking can show support, reinforce the importance of continued masking, and help propel the movement forward. Through the power of connectivity and social media, we can thank one another and do our part by masking for ourselves, our friends, and our families to protect each other and end the COVID-19 pandemic.
Take action for World Mask Week! The World Mask Week campaign social media toolkit is publicly-available and contains creative assets to help you join the movement and stop the spread of COVID-19.
Join us today by sharing a photo of yourself in your favorite mask and tagging someone to say #ThanksforMasking for #WorldMaskWeek!