July 26, 2021

Why Masking Up Matters More Than Ever

By Gabrielle Fitzgerald, CEO and Founder of Panorama & Co-Founder of Pandemic Action Network

In May, the U.S. Centers for Disease Control (CDC) told vaccinated Americans they could take off their masks. Many public health officials and advocates, including the Pandemic Action Network, questioned this shift, especially as so many Americans remained unvaccinated. In response, Anne Hoen, an epidemiologist at Dartmouth College, said, “Wearing masks should probably be one of the last things we stop doing.” This statement has stuck with me. To protect the most vulnerable, the unvaccinated and actually stop the spread of COVID-19, we need to deploy all our tools until the end.

And when it comes to wearing a mask, the science is clear: masking in public can provide another layer of protection and help prevent the virus from spreading to others who aren’t protected, regardless of vaccination status.

Now two months after the CDC guidance shift, we are seeing accelerated spread of the COVID-19 Delta variant. In the U.S., every state is reporting increasing COVID-19 cases, thus demonstrating that relying on the honor system and local guidance alone is insufficient.

“Vaccines do not equal the end of the pandemic,” my Pandemic Action Network co-founder Eloise Todd shared with Forbes. “With vaccines and other precautions like face masks, we moved so close to normal. Why would we now move away from these measures?”

I agree. More than ever, it’s important that we stay focused on what can keep us all safe.

This month the Pandemic Action Network once again catalyzed our network of 130+ partners to ignite a global movement around the importance of continued masking.

With #ThanksForMasking selfies from leaders from Dr. Matshidiso Moeti, to Smita Sabharwal, WHO Director General Dr. Tedros, and Dr. Tom Frieden and key messages shared by organizations like UNICEF, Africa CDC, and 3M, this year’s World Mask Week campaign reached 250M+ people and was shared in 171 countries, or nearly 90% of countries around the world.

(Side note, if you’re interested in partnering with us to reach communities in the other 25 countries we didn’t reach, like Burkina Faso, Cyprus, and Chad, we’d love to talk!)

World Mask Week 2021 came at an absolutely critical time in the COVID-19 pandemic. Many countries, like the U.S., with access to vaccines were in the process of opening up, dropping mask-wearing guidance, and ignoring the fact that the pandemic is very much not over for the majority of people around the world. In fact, countries like Bangladesh, Indonesia, India, and many others in Africa and Latin America, are suffering some of their worst peaks of this pandemic yet. And, they are not alone, the more contagious Delta variant is sparking COVID-19 spikes around the globe, including countries with relatively high vaccination rates, such as the U.S. and the United Kingdom.

But sadly, we have moved away from consistent mask-wearing and World Mask Week was a reminder that not only should we continue to mask up, but we need clear and consistent masking guidance at the national level in order to stop the spread of COVID-19.

While World Mask Week turned up the volume of this key call-to-action, there is urgent work to be done to ensure masking up is fundamental to our collective COVID-19 response. The fact is not lost on us that World Mask Week concluded the day before the U.K. celebrated “freedom day.” And, here in the U.S., Los Angeles Country reinstated an indoor masking order amidst an alarming rise in coronavirus cases.

Dr. Anthony Fauci, White House chief medical adviser, recently disclosed that U.S. health officials are actively considering a revision to the mask guidance. However, as of this article’s publish date, the Center for Disease Control has not updated their guidance for full vaccinated individuals. As we shared in a policy brief this month, masking still matters, and governments, businesses, and individuals all have a role to play in normalizing mask-wearing to protect those who are most vulnerable and to end this pandemic for everyone.

That’s why we’re so thankful for all of our partners who participated in World Mask Week this year and helped amplify our collective #ThanksForMasking call-to-action. And, we will continue to rally around this issue and not mask the truth when it comes to the importance of the simple and effective act of mask-wearing.

#ThanksForMasking and continue to mask up until we end this pandemic for everyone.