Vaccine Education

There is an abundance of great research, information, and approaches to vaccine education. But efforts to address vaccine hesitancy and build vaccine confidence can be fragmented and siloed.

Catalyzing vaccine confidence requires action across the world by diverse stakeholders and active inclusion and feedback loops with local implementers. To achieve this, Pandemic Action Network connects the dots through its community of practice.

COVID-19 Vaccine Education Guiding Principles

The Vaccine Education Guiding Principles are intended to guide practitioners and advocates through their COVID-19 vaccination education efforts. These guidelines outline principles related to risk communications and community engagement (RCCE) in support of COVID-19 vaccine uptake.

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Simplify the Message to Keep People Healthy

COVID-19 vaccine education instills public confidence in vaccine safety and effectiveness by presenting information in a way the community can understand.

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Connect the Dots

Understanding activities and priorities at the local, national, and regional level is key to ensuring that vaccine education efforts are strategic and collaborative.

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Put Communities at the Center

Successful campaigns are locally-led, prioritize diverse voices, consider the community’s health and scientific literacy, and go beyond simply pronouncing that vaccines are safe and effective.

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Meet Your Audience Where They Are

Create space for your audience to ask questions and get accurate, scientifically supported answers.

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Use Messaging That Works

Unbranded efforts that speak directly to your audience’s motivations and concerns are more likely to be successful.

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Harness the Power of Storytelling

Individual experiences are a powerful motivator. Empower, support, and amplify a diverse range of voices from the communities you are working with.

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Appeal to the Positive

Acknowledge fears, but do not reinforce them. Instead, focus on information that empowers the audience to protect themselves, their families, and their communities.

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Don’t Engage with Misinformation

Expose the methods and motives of people spreading misinformation, not their content. Instead, ask people to share and engage with pro-vaccine messages.

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Test, Test, Test

In this dynamic communications context, be prepared to adjust your approach to incorporate new information.

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Do No Harm

Advocates must do what they can to mitigate unintended consequences. Communications must not unintentionally create stigma for people who have, or have recovered from, the virus.

Vaccine Education Virtual Stage

Pandemic Action Network’s VaxEd Virtual Stage series is a dynamic space to discuss the latest research, insights, thought leadership, debates and gaps in the vaccine education space.

VaxEd Virtual Stage | Breadth vs. Depth (Passcode: .VU9Q%yE) Attendees gathered to hear presentations and insights from the Ad Council, Internews, and CONVINCE. 

Policy & Advocacy Guidance

The Network provides perspective, analysis, and recommendations to support development of successful vaccine education programming and advance successful COVID-19 vaccine delivery.

Vaccine Education Resources from the Network

Our team curates best-in-class vaccine education research, messaging, fact sheets, insights, and creative campaigns.

RCCE Guidance and Resources

RCCE Action Plan Guidance COVID-19 Preparedness and Response

RCCE Action Plan Guidance COVID-19 Preparedness and Response

Designed to support risk communication, community engagement staff, and responders; this tool helps to implement and monitor effective communication campaigns that engage communities, local partners, and stakeholders.

COVID-19 Global Risk Communication and Community Engagement Strategy

COVID-19 Global Risk Communication and Community Engagement Strategy

Revised Risk Communication and Community Engagement (RCCE) strategy that aims to reflect the public behaviors and attitudes.

COVID-19 Communication Network

COVID-19 Communication Network

A collection of communication materials, tools, and resources from global partners to support social and behavior change professionals as they address the COVID-19 pandemic.

COVID-19 Vaccine Toolkits and Guidance

COVID-19 Vaccination Introduction Toolkit

COVID-19 Vaccination Introduction Toolkit

Knowledge hub that provides guidance, tools, and training to support a successful national vaccination campaign.

Data for action: achieving high uptake of COVID-19 vaccines

Data for action: achieving high uptake of COVID-19 vaccines

This guidebook will enable programs to design, target and evaluate interventions to achieve greater impact with more efficiency, and to examine and understand trends over time.

10 Steps to Community Readiness

10 Steps to Community Readiness

Highlights 10 well established Risk Communication and Community Engagement (RCCE) principles.

Vaccine Confidence & National Security in the COVID-19 Crisis

Vaccine Confidence & National Security in the COVID-19 Crisis

A bipartisan convening with CSIS Global Health Policy Center and the London School of Hygiene & Tropical Medicine’s Vaccine Confidence Project™ assesses the implications of misinformation and vaccine confidence for U.S. national security.

COVID-19 Communications: Promoting Prevention Measures and Vaccine Confidence

COVID-19 Communications: Promoting Prevention Measures and Vaccine Confidence

Based on a roundtable discussion hosted by the National Foundation for Infectious Diseases, the organization developed a framework for developing effective communications.

KFF COVID-19 Vaccine Monitor

KFF COVID-19 Vaccine Monitor

An ongoing research project tracking the public’s attitudes and experiences with COVID-19 vaccinations. Using a combination of surveys and qualitative research, this project tracks public opinion as vaccine development and distribution unfolds.

Vaccine Hesitancy, and What We Can Do About It

Vaccine Hesitancy, and What We Can Do About It

High level summary of the organization’s research on attitudes towards vaccination and how campaigns can influence behavior.

Africa CDC |COVID 19 Vaccine Perceptions: A 15 country study

Africa CDC |COVID 19 Vaccine Perceptions: A 15 country study

An investigative look into the public knowledge and perceptions of both the COVID-19 pandemic itself and COVID-19 vaccine acceptance among adults (18 years old and above) in 15 African countries. The study, based on survey data from August to December 2020, identifies knowledge gaps, beliefs, and attitudes that can help inform strategies for COVID-19 vaccine rollout.

IMMUNIZATION ADVOCATES | Health Workers Resource Hub on Vaccines and Immunization

IMMUNIZATION ADVOCATES | Health Workers Resource Hub on Vaccines and Immunization

Resources for health workers on vaccine acceptance and demand, research and development, and safety and effectiveness.

Vaccine Education Messaging Resources

STAT Vaccine Confidence Message Brief

STAT Vaccine Confidence Message Brief

Informed by quantitative and qualitative research, the memo outlines high-level audience insights and message recommendations, as well as specific communication ideas tailored to communities of color when addressing vaccine concerns.

Synthesized Guidance for COVID-19 Message Development

Synthesized Guidance for COVID-19 Message Development

A synthesized, indexed reference of accurate, standardized COVID-19 information from the World Health Organization and other trustworthy sources.

The Anti-Vaxx Playbook

The Anti-Vaxx Playbook

Report evaluating the messages and strategies that anti-vaxxers are using to exploit the Covid-19 pandemic and disrupt the rollout of the Covid vaccine. Includes detailed recommendations on how to counter anti-vaxxer narratives.

THE CONVERSATION: Between Us, About Us

THE CONVERSATION: Between Us, About Us

Doctors, nurses, researchers, and community health care workers provide facts and dispel misinformation about the COVID-19 vaccines in more than 125 FAQ videos, available in English and Spanish.

Elite Party Cues Increase Vaccination Intentions Among Republicans

Elite Party Cues Increase Vaccination Intentions Among Republicans

Research report that evaluates the impact of U.S. Democratic and Republican party messaging regarding the COVID-19 vaccine among vaccine-hesitant subgroups.

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19 Things to Know About COVID-19 Vaccines

19 Things to Know About COVID-19 Vaccines

A series of fact-based messages designed to continue building global trust and vaccine confidence.